Your Brand Follows You Everywhere

September 25, 2012

For Beginners, Personal Branding

Like it or not, your brand follows you EVERYWHERE..    This is especially true if you are building a “personal brand” online (i.e, branding YOURSELF).

Every single post you write on your blog.  Every single comment that you make on Facebook, Twitter, You Tube,  etc., very action that you take as a leader, is introducing people to your brand.

Depending on what you’re saying or doing, that could be good or bad…

So, you need to be very cognizant of what your a saying on your Facebook page, or what you say in a comment on a blog post or on someone’s YouTube video.  I’ve gotten my fair share or nasty comments over the years (every good leader has the pleasure of experience this), and what crosses my mind every single time is “what a pity that this is how they will be known online.”

If you’re whining and complaining about how much your sponsor stinks, or how “HARD” it is to market online…think about what this says about you as a leader.  Remember, people don’t join companies- they join people.  So, if you’re whining, do you think that looks attractive to those who might have been watching you and thinking of joining your opportunity?

If you’re spamming your business opportunity everywhere under the sun (including responding to autoresponder messages with an email all about your business opportunity or posting your business opportunity on a friend’s Facebook wall) do you think is the the marketing strategy of a successful leader?

No.  It isn’t.

Take a look at the biggest leaders in your company.  Are they posting their business opportunity on their friends’ walls every day?  No, they aren’t.

The same concept applies to the decisions you make when you’re involved in competitions.  Do you play by the rules or do you try to “cheat the system” to gain an advantage.  If you “cheat the system”,  how do you think that this makes you look to those who are looking up to you as a leader?

Or how about the person who teaches marketing strategies that they know are against certain laws or company policies, but do so anyway because it’s profitable in the short-term?  What does that say about their “brand.”

Even more prevalent is the over-zealous beginning marketer who decides to “fake-it-til you-make-it” and totally falsifies his results in order to gain an instant following.  Believe me, the leaders in the internet network marketing industry know who is faking it and who is legit.  Do you want to damage your reputation and brand right out of the gate by “fudging” results?

I hope not!

The bottom line….before you post that next Tweet, Status Update, Comment or Article- think about the message you’re sending to your readers and followers and answer the question: “Will this help or hurt my brand.”  If the answer is “it hurts it”- scrap it and come up with something else!

Like this article?  Share your comments below! If you think someone can benefit from this information, please share it!

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21 Responses to “Your Brand Follows You Everywhere”

  1. Rick Lelchuk Says:

    Hi Natasha,

    Isn’t it amazing that people have a problem restraining themselves in a public forum. You’ve put it well and everyone should take heed. We have but one reputation to maintain and it’s easy enough to do when you keep your wits about you. The Internet has a very good memory.

    Thanks for your thoughts and allowing me the freedom to comment.

    In clarity and success,

    RICK
    Rick Lelchuk recently posted..Success – By Whose Standard?My Profile

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    • Natasha Nassar Says:

      Hi Rick! Thanks for stopping by! This lesson is very important, and one I have to remind myself when something upsets me and I’m thinking about posting something on Facebook, Twitter, or writing an email or article about it. I think those angry or upset times are the most difficult times to remember that you’ve got to protect your brand at all costs, EVEN if it means sitting on your hands sometimes!

      Reply

  2. Holly Says:

    Thank you for your thoughts… This is a great message for many to see! Will it hurt ur help your brand.. Although some don’t understand yet, to care, they soon will or they won’t make it! Great post!
    Holly recently posted..When You Hear The Word Exercise, What Comes To Mind?My Profile

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    • Natasha Nassar Says:

      Thanks Holly! Glad you enjoyed it. Yes, for some people, the message will not resonate at the moment, but for many this is the reminder they needed at this moment. Others will remember the lesson when the time is right.

      Reply

  3. Armando Arias Says:

    Natasha,

    This is my first time on your blog and I really enjoyed the content you have here. Thanks for the value you provide to the online marketing community.

    Branding is key and the points you listed here are very true. Will be back to read more of your content… Take Care!

    -Armando ARias

    Reply

  4. Angela Says:

    Love this Natasha! It is so true that we need to be very aware of our brand at all times. So true that you never see leaders out there spamming their links to a business opportunity on people’s walls. Great post!
    Angela recently posted..Amazing Tool for a Highly Branded Twitter PageMy Profile

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    • Natasha Nassar Says:

      Thanks for your kind words Angela! This is something so many take for granted (that leaders don’t spam) without stopping to think that one reason leaders don’t spam (besides knowing how ineffective it is as a marketing strategy) is that this is NOT displaying good leadership and would negatively impact our brand. Thanks for stopping by- hopping over to your article now to read about branding a Twitter page!

      Reply

  5. Steve-Personal Success Factors Says:

    Natasha, I know that the key to keeping one’s brand intact comes back to having a carefully developed core set of values and principles that one is willing to live by. Of course, the next step is to have people around us who aren’t afraid to let us know when we’re veering off course. And we have to have the sense and humility to listen to them.
    Steve-Personal Success Factors recently posted..Skyrocket Your Personal Leadership NowMy Profile

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  6. Mandy Swift - Your Online Marketing "Personal Trainer" Says:

    Great advice (as always) Natasha. Your Brand is Your Shadow (think there is a blog title in there somewhere!) “Will this help or will this hurt” – great maxim to repeat before (and after) every post online 🙂
    Mandy Swift – Your Online Marketing “Personal Trainer” recently posted..Video Marketing Secrets – Great Lighting Tips On A BudgetMy Profile

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  7. Eldon Beard Says:

    Hi Natasha, excellent topic to address and you’re right on. A lot of people have no clue that their reputation follows them online. I believe some wake up in a new world every day and think nobody will remember what they did yesterday. Not so. How you present yourself online, consistently, is a huge factor in your business success or lack of it.
    Eldon Beard recently posted..10 Great Reasons to Join a Network Marketing ProgramMy Profile

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  8. Nile Says:

    You are absolutely correct…. your brand does follow you everywhere. Before my site, I had moved from several different domains, and subdomains. I had people looking for me and just by my nickname and recognizing some of my graphics, they found me.

    At conferences, it is the same…whether my name, my avatar, or the pink guitar on my site.

    What a lot of people do not know is I also am a huge anime fan, especially of Inu Yasha, and I run a fan fiction site dedicated to that anime. I have had people due to jealousy start problems, but after a while could not keep up their lies. Normally these are things that can be searched, but due to a large support in that community, nothing came of it and those people… funny as it is now… are very civil with me.

    The political candidates for the Presidency are big examples of how both offline and through media has effected their run.
    Nile recently posted..5 Steps To Building A Business Plan For Your BlogMy Profile

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  9. Akos Fintor Says:

    Hey Natasha,

    I agree, It doesn’t matter if you’re a marketer or not whatever you do on the social platforms can be traced back to you. It’s your legacy you’re leaving behind.

    Great share!

    Akos
    Akos Fintor recently posted..Twitter Party | Ok, Who Ate My Cupkakes?My Profile

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  10. Anthony McNeil Says:

    Hello Natasha,

    Outstanding post! Branding is one of those things that the sooner you learn it, the better off you are in the long run.

    Most people that don’t understand branding, cause so much damage for themselves by spamming and not using proper etiquette in forums and social sites, that once they do start to understand the importance of your brand, its to late… Their reputation is shot.

    Keep putting out the good stuff!

    Anthony
    Anthony McNeil recently posted..How To Create Leads Right From Your Twitter ProfileMy Profile

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  11. Martin Casper Says:

    Thanks Natasha…I am always amazed at the electronic information that is shared in the oblivious moment. I warn friends, partners and family to watch what you post or how you comment…it will follow and maybe haunt you.
    It is so critical for internet marketers and social media marketers to be keen to what they say…maybe even more importantly…how they say it. What you write is perceived and authenticated by others in the most discerning fashions. Great Great post!
    Martin Casper recently posted..Three Simple Strategies That Can Empower Your Social Media ROI TodayMy Profile

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