Wake Up And Smell The Hypocrisy

October 8, 2012

Build You, Inc., For Beginners

The winds of hypocrisy have been blowing for sometime now
in our niche, did you get caught up in it?

I’ve noticed quite a few “attraction marketing experts”
who have done exceptionally well at building their own brand, and attracting
prospects to them being, well, complete and utter hypocrites.

They implemented the principles of attraction marketing.

They led with value.

They built “You, Inc.” (a/k/a their own brand).

As a result they got a nice following (a/k/a “a list”).

Then they marketed their opportunity to that list, which propelled
them into the stratosphere in their primary company.

Now, the proud leader of a big downline, what do they teach
their downline about how to build a successful business?

They teach them to do what they SAY and not what they actually DID.

That’s ridiculous.

(not to mention extremely hypocritical)

The other option is, they build a fantastic, magnetic brand…
and then essentially tell their “followers”:

“Look, I created nifty website for you” that you can use to build your business
for just a low monthly fee.

Is that website how they became tremendously successful?

Nope.

But apparently, with these folks…

What’s good for the Goose is NOT good for the Gander.

Why?

They want you to buy their stuff (who cares if that’s not how they became successful, right?)

They want you to build their downline (who cares about building a real, sustainable business, right?)

Are you ok with that?

Tell you what, take a look at the leaders of any of these programs… Notice anything eerily similar about virtually all of them?

They have their OWN BRAND and their OWN LIST.

That’s why they’re making the big bucks.

The reason people buy from them is due in large part to their brand as Mr. or Mrs. Guru, not the product or business opportunity that they’re promoting.

So…..the $10 Million question is:

Why, do they do that Natasha?

Here it is, plain and simple:

1. They don’t make as much money as quickly if you do what they did.

Building a brand takes more time, then spamming the product or opportunity to whomever will listen.

They want the sales now, dammit.

Go sell their stuff, go build their downline….quit trying to be a real business owner for Pete’s sake!

2. They don’t think you’re as “clever” or “tenacious” as they are.

I mean, hell, they eat their Wheaties every morning, and drink superhero juice.

They’ve got the magic touch, and you….well….don’t.

They think there’s nooooooo possible way you could be as smart as they are. I mean, they were BORN to be Gurus.

You….well…weren’t.

You’re the “fan”, they’re the Guru. Just give them all of your money, and call it a day.

Stop the Insanity, Right Now.

There is no Guru-juice.

You have it within you, right now, to build a MAGNETIC brand.

You can DO what they DID.

You can have the results that they have.

You just need to get the real scoop on how to build a brand, so you can start building a list, growing a “following” and getting paid what you’re worth. (which is a lot!)

I’ve got a 4-part video series that can help you learn how to build your authentic brand even if you’re brand-spankin’ new.

Check it out right now

I’ll see YOU at the Top!

PS  I’d love to hear your thoughts, so comment below and make sure you share this article if you know someone who can benefit from what you’ve just learned : )

About Rich and Natasha Hazlett

Natasha Nassar Hazlett is a practicing attorney, international internet marketing consultant and author. Rich Hazlett has more than 15 years of experience in marketing, strategic planning, brand management, advertising production management and sales. He is currently a full-time internet marketer. Thousands of entrepreneurs have been through our course: The Ultimate Attraction Marketing Crash Course. We are also the authors of The Lead Whisperer’s Guide to Attraction Marketing, The Lead Whisperer 2.0 and The Fast Forward Guide To Social Media PPC. Natasha is also the author of Slapped: Lessons from the Internet Marketing Graveyard. We have worked with (and continue to work with) industry leaders like Ann Sieg, Mike Klingler, DiDi Alcheva, Jim (the “Traffic Monster”) Yaghi and others to bring the best information possible to our fellow entrepreneurs. When we’re not helping our fellow entrepreneurs, we enjoy the beautiful Idaho outdoors and on any given weekday or weekend in the winter, you’ll find us on the ski slopes by our house.

View all posts by Rich and Natasha Hazlett

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