May 20, 2012

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“Will Attraction Marketing Work If I Haven’t Already Had A Lot Of Success?”

 
 

Click here for a blueprint to attracting red-hot prospects to your business.

To your success,

Rich Hazlett

May 19, 2012

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“What If My Company Doesn’t Allow Online Promotion?”

 
 

Click here for step by step training to help you attract red-hot prospects to your business.

To your success,

Rich Hazlett

May 16, 2012

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“Do I Have To Have A Big Budget To Succeed?”

This quick video will help you if you’re just getting started online and wondering if you need a big budget to succeed with attraction marketing.

Click here to learn how to attract red-hot prospects to your business even if you have a small budget.

To your success,

Rich Hazlett

May 16, 2012

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Why Your Blog Makes You No Money

Okay, awhile back I bought a Bamboo Pen. If you don’t know what I’m talking about it’s a tool that allows you to write or draw on your computer screen while you’re doing videos or webinars.

Pretty cool, but when I got it I was using a PC and had no problems with it. Then we got an iMac and I haven’t found a great way to get it to work without using an additional app, which is a pain.

I just shot this video while I was testing out Bamboo with an app called OmniDazzle…if you know of a better way to do this with an iMac, I’d love to hear it, so leave a comment below.

Click here if you need a step by step guide to help you attract a steady flow of red-hot prospects to your business.

To your success,

Rich Hazlett

May 14, 2012

4 Comments

How Much Info Do You Need Before You Can Succeed Online?

In this video I share the secret formula that many are searching for when they purchase every new product they see, regardless of whether or not it’s appropriate for where they are in their business.

Click here if you need a blueprint to help you attract red-hot prospects to your business.

To your success,

Rich Hazlett

May 10, 2012

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A Cure For Information Overload

Are you feeling overloaded with information?

If you are, it’s totally natural, especially if you’re brand new to marketing.  Learning how to market online is a skill, just like practicing law, practicing medicine, sales, financial planning, etc.

If you decided that you wanted to become a lawyer, you know that you would have to go to school for 3 years.  Then you would spend years fine-tuning your skills.

If you decided that you wanted to be a financial planner, you would expect that you would need to study (and likely pass several tests).

Yet, for some odd reason, since the Internet is so “informal,” people think that they can learn how to successfully generate targeted leads online in a matter of months. If that’s you, I hate to break it to you….

Attraction marketing is MARKETING.

There are numerous strategies and basic principles that you must learn and implement properly in order to create a substantial income online.

You can get a lot of great information through courses that you purchase online.  But, there’s one thing that every successful marketer has (and not many talk about it) that helps shorten their learning curve and take their business to the next level…

A Coach (or Consultant).

The reason is simple.

As you begin to apply what you learn through your training courses, there are several lessons that those who have experience, have learned.

A coach/consultant can help you discover these problem areas and help you tweak them, before you waste time going down a rabbit trail in the wrong direction.

That’s why I firmly believe that if you are truly serious about building an income online, you must hire a coach/consultant to help you get off on the right foot, or ensure that you are headed in the right direction, even if you’ve been marketing online for years.

This is probably the most important investment you’ll ever make.

So what’s the difference between a Coach and a Consultant? 

This is a common question.  When people ask what I do… I jokingly say that I’m a COACHULTANT.

When it comes to issues of personal development, defining a niche, defining a Unique Selling Proposition- I’m more of a “coach”.

I help my clients “dig deep” to cultivate their unique identity, the root of any perceived road blocks, their true passions.

When it comes to creating and implementing a marketing strategy that incorporates their “authentic self,” their skill-set, and their target market, I take on a “consultant” role as needed, in order to ensure that my clients are not going down a dead-end road with their marketing plan or website.

In addition to a coach/consultant, I often find myself mentoring my clients as well.   I am their cheerleader, and the voice of reason….especially when it comes to keeping them protected from…

Shiny Object Syndrome

That is, the urge to buy every new course that comes out, in the “hopes” that it will be the “magic bullet” that turns their computer automatically into an ATM.

What To Look For In Hiring a Coach/Consultant

You’re in luck! There are a lot of people offering coaching and consulting services in the areas of attraction marketing. The challenge is sifting the truly experienced coaches/consultants from the “posers.”

One of the biggest thing that you should look for is Testimonials.  See what their clients have to say about their experience.

You should also look to see that the coach/consultant has expertise in the areas you are looking for help with.

There are coaches/consultants that focus in a variety of areas in this industry:  mindset, niche, branding, blogging, copywriting, pay-per-click, sales, etc.

When in doubt, ask for referrals!

Now, I know that you’re wondering…..Natasha, are you offering coaching/consulting?

The answer is yes, sort of.

My coaching availability is extremely limited over the summer.  If you would like to learn about my program, click on the link below:

Attraction Marketing Coaching Program

Have you ever hired a coach?  I’d love to get your feedback!  If you think someone could benefit from this information, please share it!

To the Top,

May 9, 2012

4 Comments

How People Will Listen Even If You Feel Like You Haven’t Done Squat

In this video I share what you can do to build your business in integrity even if you haven’t gotten a lot of great results in your business yet.

Click here if you need a step by step blueprint to help you attract red-hot prospects to your business.

To your success,

Rich Hazlett

May 8, 2012

3 Comments

What Is The Renegade Team?

What is The Renegade Team? I tell people that it’s like the missing piece that Natasha and I never had when we were first getting started online in 2007. When we first discovered attraction marketing, nobody that we knew of in our company was really doing anything to build their business online.

Because we were “on our own” it left us in the position of having to learn how to attract prospects to us in our business by ourselves with nobody to get feedback from or bounce ideas off of to make sure we weren’t heading down the wrong path. The Renegade Team

The platform is the solution to those challenges that we faced when we were just getting started because it’s a community that offers step by step training on how to set up your first lead funnel along with powerful training on traffic generation as well as consultative selling…so you can learn how to turn leads into sales.

The Renegade Team was created by online attraction marketing pioneer Ann Sieg, the author of the extremely popular Renegade Network Marketer e-book. Ann is regarded as the “Godmother of Attraction Marketing” and has generated more than $10 million in online sales.

One of the most important and popular aspects of being a member of the team is the “help and be helped” community available through our private Facebook group. The power of this group is that it allows you immediate access to be able get feedback about your marketing efforts from other experienced online marketers.

Who could benefit from joining The Renegade Team?

Our group is a team of highly motivated entrepreneurs who practice cutting edge marketing strategies that will be benefit someone whether they are brand new or experienced veterans who have already generated more than 10,000 leads online like Natasha and me.

Did you just put together your first free offer for your blog or set up a new capture page (or maybe you have no idea what those are…we can help with that too)? Rather than spending a long time driving traffic to something that won’t convert well, wouldn’t you rather get quick feedback from experts who could help cut off a ton of time from your learning curve? That’s the power of The Renegade Team community.

If you’re like Natasha and me you probably have no problem putting in the long hours of work in order to achieve your goals. The challenge is actually knowing what you should be spending your time doing. When we got started online we just had to “wing it” and go down the wrong path several times before things finally started to click for us in our business. You can take the long windy road to success like we did…or you can just join The Renegade Team and shorten your learning curve by taking the superhighway to success.

To your success,

Rich Hazlett

September 22, 2011

15 Comments

Commandment #2: Know Thy USP

What is a Unique Selling Proposition? 

It’s what makes YOU different from everyone else online!  

It’s the unique value that your visitors receive when they come to your website or blog. It’s the reason why people want to buy from YOU instead of the thousands of other internet marketers out there.

Continue reading…

September 19, 2011

23 Comments

The 10 Commandments of Building You, Inc.

There’s a lot of information out there about building You, Inc. and developing a brand online. But, at the end of the day, I think the basics of You, Inc. can be boiled down to 10 Commandments.  I’ll be posting articles that explore each of these commandments in depth.

  1. Know thy Target Market/Avatar
  2. Know thy USP (Unique Selling Proposition)
  3. Thou shalt establish and promote thy brand
  4. Thou shalt not covet thy neighbor’s (or thy company’s) list
  5. Thou shalt be transparent
  6. Thou shall give value unto others before asking for something in return
  7. Thou shalt not SPAM thy list
  8. Thou shalt not leave money on the table
  9. Honor Thy Customer
  10. Honor Thy Government’s Rules & Regulations

Commandment #1: Know Thy Target Market/Avatar

After coaching and consulting with clients over the past 18 months, I’ve noticed a startling trend.  Most people do not know who their target market is, or worse- they tell me that EVERYONE is their target market.

I think this comes from a scarcity mentality that if the net isn’t cast “wide enough” they’ll miss someone.  Don’t fall into this trap!

It’s much better to big a BIG fish in a small pond when you’re starting out.  Once you dominate a “micro-niche” then you can expand (or go to a bigger pond).

To be honest, there’s just TOO much information out there on the Internet. As a solo entrepreneur you’re going to get lost in the crowd if you don’t define your Target Market early in the game.

Another big mistake that I see many new (and even more advanced) marketers making is what market they are targeting.  If your goal is to sell stuff, then you need to ensure that your target market has, ummm….. money.

No brainer, right?

Apparently not.

You would be amazing at the number of people who are targeting people without money.  Sure, some of those people may be able to work their way up and out of their situation, but do you really want to have to mess with all of that?

Perhaps if you have a lot of time you need to fill. But if you’re looking for quicker results, going to an empty well isn’t going to give you the water you need.

So how do you go about determining your Target Market? Start with your Avatar.

Know Thy Avatar

What is an avatar?

Well, I’m not talking about those blue people…. I’m talking about the personification of your ideal customer.

Who is your ideal customer?  If you’re like many internet marketers, you’re response is:

“I have no idea”

That’s ok.  Here’s how you create your avatar:

You need to make some decisions about who you are trying to “attract” to your website.  Who is the ideal purchaser of your product or service?

– Is it a man or a woman?

– How old are they? (College Student, Baby Boomer, etc.)

– Are they Single or married?

– Children or no children?

– What is their level of education?  (High School, College, Graduate Degree, etc.)

– What does that person do for a living?  Are they employed or retired?

– What are their hobbies and other interests?

– What is their income level.  (If the answer is ZERO and you’re selling something, you may want to re-draw your avatar) : )

– What are their problems?  What do they need help with?

Also you’ll want to begin thinking about how YOU can solve their problems (more on this when I discuss Commandment #2: Know Thy USP.

Once you’ve drawn out your Avatar, put it in a safe place.  You’ll want to refer back to it frequently.  Your blog/website’s design and color; the tone you use in your autoresponder messages; the products you sell; the content you put on your website; the places where you choose to promote your website/blog all depend on you knowing who you are speaking to.  If you don’t know your audience, you’re playing pin-the-tail on the donkey, you aren’t being a strategic marketer.

To succeed in marketing online, you must think strategically about how you are marketing.  So, once you figure out your avatar, do some research on your avatar.  Where do they “hang out’ online?  Are they participating in forums? Do they gravitate towards a particular website or blog?

Once you know where to find them, you know where you need to be focusing your marketing efforts.

When you’re ready…head over to Commandment #2: Know Thy USP.

In the meantime….do you have any other tips to share on defining your avatar? Did you find this article helpful? Let me know by commenting below!

To the Top,