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Following The Black Sheep

October 12, 2012

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Over the past couple of years, it’s become pretty apparent that I’m the “Black Sheep” of the industry.

I’m ok with it…

I thought you should know it, though.

(Just in case, you’re not into following a black sheep) ;   )

So here’s the deal.

As business owners, we have choices to make in how we conduct our business.  Here are some of those choices:

• Using Company or Product Trademark names in violation of Trademark law.

• Showing bank accounts (accurate or PhotoShopped)

• Buying “likes” and “comments” on Fiverr or other outsource sites, to increase your Edge Rank or “social” proof.

• Buying “likes” or “comments” to win contests

• Knowingly violate advertising platform policies because “it works”

• Teaching others to violate advertising platform policies because you can make money teaching people that stuff.

• Using “black hat” methods to beat search engine algorithms.

• Promoting systems that engage in deceptive advertising just because it’s the “in” thing to do (and you can get paid well)

• Telling only “part” of the story about a successful marketing strategy, because, the truth would not be nearly as “sexy”. (i.e, “Learn how I generated 1,000 leads on Facebook” but conveniently forgetting to mention that you paid $6,000 to get those leads).

• Quoting how much money you made in a month, but “leaving out” the amount of money that has to be paid out to affiliates, etc.

Now some of you may be completely shocked to learn that these are things that some of the leaders that you have followed have chosen to do.  But it’s true and you deserve to know the truth.

Many of them have made a lot of money in a short amount of time as a result of engaging in these practices.

They’ll tell you it’s just clever “marketing”.

Which is probably why Seth Godin wrote a book entitled “All Marketers Are Liars”.

Why am I telling you all of this?

Two very important reasons:

Objects in the mirror are much smaller than they appear.

In other words, you’re not getting the whole story a lot of the time.

I’ve seen a lot of very talented entrepreneurs getting extremely discouraged (and almost quitting) because they aren’t making money as fast as “So-and-So”. Expectations in our industry have gotten insanely unrealistic, and someone needs to speak out about it.  It’s exactly WHY online businesses, home businesses, network marketing businesses get a bad rep.  

I believe aspiring and beginning entrepreneurs should be told the truth about what it takes to succeed on or offline. That’s why you’ll never hear me promising success in a short amount of time or with very little effort.

It takes hard work- but the rewards are SO worth it!  (I’m living proof!)

My brutal honesty and unwillingness to engage in “sketchy” business practices has cost me quite a few sales, I’m sure.

But, I don’t care.

I have to be able to look at myself in the mirror and most importantly, I have to answer to God and I want to make Him proud.

I’m a rule follower.

If you’re looking for the promise of quick riches, I’m not your gal. I only teach sustainable business practices, so if you’re looking for the next “black hat” trick to cheat the system, I’m not your gal.

I’m picky as hell about what I promote, because I don’t want to steer my readers, customers and clients down the wrong path.  Rich and I have foregone a lot of opportunities to make a lot of money in a short amount of time, just because we know that products/services won’t deliver on their promises.

For me, slow, steady and acting in integrity wins the race.

With all of that said, if you’re looking for information that’s not full of BS and hype on how to build a sustainable business, I’ve put together a 4-video “tell-all” series that you need to watch.

In the 1st video you’ll learn the mistake I made that caused me to have to flush 18 months of business building down the drain.

In the 2nd video you’ll discover the big myth that could cost you your entire business.

In the 3rd video, I’ll help you get rid of the trash that is causing you to unknowingly sabotage your business and help you uncover the hidden gold you’ve been sitting on that you may have forgotten.

In the 4th video, you’ll learn how to build an authentic brand even if you’re brand new. You will also learn about the new course I just launched called Branded, which is my blueprint for building a sustainable business which allowed me to quit my full-time job as an attorney.

No fluff. No hype. No B.S.

Just good, solid, potentially life-altering information.

You can get all 4 videos here.

PS  I’d love to hear your thoughts, so comment below and make sure you share this article if you know someone who can benefit from what you’ve just learned : )

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Wake Up And Smell The Hypocrisy

October 8, 2012

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The winds of hypocrisy have been blowing for sometime now
in our niche, did you get caught up in it?

I’ve noticed quite a few “attraction marketing experts”
who have done exceptionally well at building their own brand, and attracting
prospects to them being, well, complete and utter hypocrites.

They implemented the principles of attraction marketing.

They led with value.

They built “You, Inc.” (a/k/a their own brand).

As a result they got a nice following (a/k/a “a list”).

Then they marketed their opportunity to that list, which propelled
them into the stratosphere in their primary company.

Now, the proud leader of a big downline, what do they teach
their downline about how to build a successful business?

They teach them to do what they SAY and not what they actually DID.

That’s ridiculous.

(not to mention extremely hypocritical)

The other option is, they build a fantastic, magnetic brand…
and then essentially tell their “followers”:

“Look, I created nifty website for you” that you can use to build your business
for just a low monthly fee.

Is that website how they became tremendously successful?

Nope.

But apparently, with these folks…

What’s good for the Goose is NOT good for the Gander.

Why?

They want you to buy their stuff (who cares if that’s not how they became successful, right?)

They want you to build their downline (who cares about building a real, sustainable business, right?)

Are you ok with that?

Tell you what, take a look at the leaders of any of these programs… Notice anything eerily similar about virtually all of them?

They have their OWN BRAND and their OWN LIST.

That’s why they’re making the big bucks.

The reason people buy from them is due in large part to their brand as Mr. or Mrs. Guru, not the product or business opportunity that they’re promoting.

So…..the $10 Million question is:

Why, do they do that Natasha?

Here it is, plain and simple:

1. They don’t make as much money as quickly if you do what they did.

Building a brand takes more time, then spamming the product or opportunity to whomever will listen.

They want the sales now, dammit.

Go sell their stuff, go build their downline….quit trying to be a real business owner for Pete’s sake!

2. They don’t think you’re as “clever” or “tenacious” as they are.

I mean, hell, they eat their Wheaties every morning, and drink superhero juice.

They’ve got the magic touch, and you….well….don’t.

They think there’s nooooooo possible way you could be as smart as they are. I mean, they were BORN to be Gurus.

You….well…weren’t.

You’re the “fan”, they’re the Guru. Just give them all of your money, and call it a day.

Stop the Insanity, Right Now.

There is no Guru-juice.

You have it within you, right now, to build a MAGNETIC brand.

You can DO what they DID.

You can have the results that they have.

You just need to get the real scoop on how to build a brand, so you can start building a list, growing a “following” and getting paid what you’re worth. (which is a lot!)

I’ve got a 4-part video series that can help you learn how to build your authentic brand even if you’re brand-spankin’ new.

Check it out right now

I’ll see YOU at the Top!

PS  I’d love to hear your thoughts, so comment below and make sure you share this article if you know someone who can benefit from what you’ve just learned : )

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A Cure For Information Overload

May 10, 2012

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Are you feeling overloaded with information?

If you are, it’s totally natural, especially if you’re brand new to marketing.  Learning how to market online is a skill, just like practicing law, practicing medicine, sales, financial planning, etc.

If you decided that you wanted to become a lawyer, you know that you would have to go to school for 3 years.  Then you would spend years fine-tuning your skills.

If you decided that you wanted to be a financial planner, you would expect that you would need to study (and likely pass several tests).

Yet, for some odd reason, since the Internet is so “informal,” people think that they can learn how to successfully generate targeted leads online in a matter of months. If that’s you, I hate to break it to you….

Attraction marketing is MARKETING.

There are numerous strategies and basic principles that you must learn and implement properly in order to create a substantial income online.

You can get a lot of great information through courses that you purchase online.  But, there’s one thing that every successful marketer has (and not many talk about it) that helps shorten their learning curve and take their business to the next level…

A Coach (or Consultant).

The reason is simple.

As you begin to apply what you learn through your training courses, there are several lessons that those who have experience, have learned.

A coach/consultant can help you discover these problem areas and help you tweak them, before you waste time going down a rabbit trail in the wrong direction.

That’s why I firmly believe that if you are truly serious about building an income online, you must hire a coach/consultant to help you get off on the right foot, or ensure that you are headed in the right direction, even if you’ve been marketing online for years.

This is probably the most important investment you’ll ever make.

So what’s the difference between a Coach and a Consultant? 

This is a common question.  When people ask what I do… I jokingly say that I’m a COACHULTANT.

When it comes to issues of personal development, defining a niche, defining a Unique Selling Proposition- I’m more of a “coach”.

I help my clients “dig deep” to cultivate their unique identity, the root of any perceived road blocks, their true passions.

When it comes to creating and implementing a marketing strategy that incorporates their “authentic self,” their skill-set, and their target market, I take on a “consultant” role as needed, in order to ensure that my clients are not going down a dead-end road with their marketing plan or website.

In addition to a coach/consultant, I often find myself mentoring my clients as well.   I am their cheerleader, and the voice of reason….especially when it comes to keeping them protected from…

Shiny Object Syndrome

That is, the urge to buy every new course that comes out, in the “hopes” that it will be the “magic bullet” that turns their computer automatically into an ATM.

What To Look For In Hiring a Coach/Consultant

You’re in luck! There are a lot of people offering coaching and consulting services in the areas of attraction marketing. The challenge is sifting the truly experienced coaches/consultants from the “posers.”

One of the biggest thing that you should look for is Testimonials.  See what their clients have to say about their experience.

You should also look to see that the coach/consultant has expertise in the areas you are looking for help with.

There are coaches/consultants that focus in a variety of areas in this industry:  mindset, niche, branding, blogging, copywriting, pay-per-click, sales, etc.

When in doubt, ask for referrals!

Now, I know that you’re wondering…..Natasha, are you offering coaching/consulting?

The answer is yes, sort of.

My coaching availability is extremely limited over the summer.  If you would like to learn about my program, click on the link below:

Attraction Marketing Coaching Program

Have you ever hired a coach?  I’d love to get your feedback!  If you think someone could benefit from this information, please share it!

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Commandment #2: Know Thy USP

September 22, 2011

15 Comments

What is a Unique Selling Proposition? 

It’s what makes YOU different from everyone else online!  

It’s the unique value that your visitors receive when they come to your website or blog. It’s the reason why people want to buy from YOU instead of the thousands of other internet marketers out there.

[…]

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The 10 Commandments of Building You, Inc.

September 19, 2011

23 Comments

There’s a lot of information out there about building You, Inc. and developing a brand online. But, at the end of the day, I think the basics of You, Inc. can be boiled down to 10 Commandments.  I’ll be posting articles that explore each of these commandments in depth.

  1. Know thy Target Market/Avatar
  2. Know thy USP (Unique Selling Proposition)
  3. Thou shalt establish and promote thy brand
  4. Thou shalt not covet thy neighbor’s (or thy company’s) list
  5. Thou shalt be transparent
  6. Thou shall give value unto others before asking for something in return
  7. Thou shalt not SPAM thy list
  8. Thou shalt not leave money on the table
  9. Honor Thy Customer
  10. Honor Thy Government’s Rules & Regulations

Commandment #1: Know Thy Target Market/Avatar

After coaching and consulting with clients over the past 18 months, I’ve noticed a startling trend.  Most people do not know who their target market is, or worse- they tell me that EVERYONE is their target market.

I think this comes from a scarcity mentality that if the net isn’t cast “wide enough” they’ll miss someone.  Don’t fall into this trap!

It’s much better to big a BIG fish in a small pond when you’re starting out.  Once you dominate a “micro-niche” then you can expand (or go to a bigger pond).

To be honest, there’s just TOO much information out there on the Internet. As a solo entrepreneur you’re going to get lost in the crowd if you don’t define your Target Market early in the game.

Another big mistake that I see many new (and even more advanced) marketers making is what market they are targeting.  If your goal is to sell stuff, then you need to ensure that your target market has, ummm….. money.

No brainer, right?

Apparently not.

You would be amazing at the number of people who are targeting people without money.  Sure, some of those people may be able to work their way up and out of their situation, but do you really want to have to mess with all of that?

Perhaps if you have a lot of time you need to fill. But if you’re looking for quicker results, going to an empty well isn’t going to give you the water you need.

So how do you go about determining your Target Market? Start with your Avatar.

Know Thy Avatar

What is an avatar?

Well, I’m not talking about those blue people…. I’m talking about the personification of your ideal customer.

Who is your ideal customer?  If you’re like many internet marketers, you’re response is:

“I have no idea”

That’s ok.  Here’s how you create your avatar:

You need to make some decisions about who you are trying to “attract” to your website.  Who is the ideal purchaser of your product or service?

– Is it a man or a woman?

– How old are they? (College Student, Baby Boomer, etc.)

– Are they Single or married?

– Children or no children?

– What is their level of education?  (High School, College, Graduate Degree, etc.)

– What does that person do for a living?  Are they employed or retired?

– What are their hobbies and other interests?

– What is their income level.  (If the answer is ZERO and you’re selling something, you may want to re-draw your avatar) : )

– What are their problems?  What do they need help with?

Also you’ll want to begin thinking about how YOU can solve their problems (more on this when I discuss Commandment #2: Know Thy USP.

Once you’ve drawn out your Avatar, put it in a safe place.  You’ll want to refer back to it frequently.  Your blog/website’s design and color; the tone you use in your autoresponder messages; the products you sell; the content you put on your website; the places where you choose to promote your website/blog all depend on you knowing who you are speaking to.  If you don’t know your audience, you’re playing pin-the-tail on the donkey, you aren’t being a strategic marketer.

To succeed in marketing online, you must think strategically about how you are marketing.  So, once you figure out your avatar, do some research on your avatar.  Where do they “hang out’ online?  Are they participating in forums? Do they gravitate towards a particular website or blog?

Once you know where to find them, you know where you need to be focusing your marketing efforts.

When you’re ready…head over to Commandment #2: Know Thy USP.

In the meantime….do you have any other tips to share on defining your avatar? Did you find this article helpful? Let me know by commenting below!

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